LiveRecon

A STUDIO FOR CUSTOMER DISCOVERY

Every theory
deserves its eclipse.

In 1919, Einstein’s theory got one public chance to fail. Surviving it made it real. LiveRecon is an AI research interviewer that gives your product beliefs the same honesty: live video interviews with your users, every finding graded by evidence, a verdict you can defend in any room.

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Fig. 1 · Príncipe, May 29, 1919. Starlight, photographed bending around the sun.

THE THEORY SURVIVED ITS ECLIPSE.

01THE METHOD

Two doors into
the unknown.

Four centuries of science settled on one honest opening question: do you already know what you are looking for? Every study here begins by answering it.

DOOR I

Explore

You do not yet know what matters.

“One sometimes finds what one is not looking for.”
ALEXANDER FLEMING · THE DISH THAT BECAME PENICILLIN

Open the field. The AI maps the territory, follows the thread wherever it leads, and lets the unexpected surface on its own terms.

  • a. Topic maps and probe libraries drafted for you
  • b. Emergent themes with saturation tracking
  • c. Round two that segments, then focuses

DOOR II

Validate

You believe something. Let it risk being wrong.

In 1881, Pasteur vaccinated 25 sheep and invited the press to watch. The theory had one afternoon to survive.
THE PUBLIC TRIAL AT POUILLY-LE-FORT

Pre-register the hypothesis and the condition that would kill it. The AI probes for disconfirmation, and the ledger keeps score.

  • a. Hypothesis and wrong-if condition, registered up front
  • b. Disconfirmation probes woven into the live interview
  • c. A verdict weighed against the evidence ledger

02THE INSTRUMENTS

What the studio gives you.

PLATE I · THE TELESCOPE

The interview runs itself.
You stay at the eyepiece.

LiveRecon conducts the conversation live on video: voice first, screen share when it helps, recorded end to end. Watch any session as it happens and whisper the interviewer a new line of questioning mid-flight.

  • Live video interviews, led by the AI
  • Watch and steer in real time
  • Every word transcribed and traceable
PLATE II · THE CAMERA OBSCURA

Doubt what people say.
Weigh what they do.

A thousand years ago, Ibn al-Haytham refused to trust the old books and built instruments to test light itself. LiveRecon holds every finding to the same standard: opinion, stated past behavior, or observed behavior, graded on the say-do ladder.

  • Every finding graded by evidence strength
  • Quotes linked to their source transcripts
  • Interview craft scored on every session
PLATE III · THE CULTURE DISH

The finding you were
not looking for.

Fleming came back from holiday to a spoiled dish and had the discipline to look closer. Synthesis reads every transcript, ranks the themes, and surfaces the anomaly, receipts attached.

  • Synthesis across every completed session
  • Ranked themes with traceable quotes
  • Insight maps: processes, flows, impact vs effort
PLATE IV · THE BRANCHING TREE

Discovery compounds.

Darwin’s notebook sketch put every living thing on one branching tree. Studies grow the same way here: clone the guide, carry the participants, and let round two inherit everything round one learned.

  • Round-two plans drafted from evidence gaps
  • Lineage: evidence merges across rounds
  • Shareable read-only results for stakeholders

03THE STUDIO

What the researcher sees.

Real screens from the product, not renderings. Paper and ink, built for reading evidence rather than admiring dashboards.

LIVERECON · GUIDE RESULTS
A guide's Results tab: the insight map with pain-graded workflow steps and traceable quotes
The Results desk: an insight map drawn from the interviews, pain graded step by step, every quote linked to the transcript it came from.
LIVERECON · PROGRAMS
The programs dashboard: every study, its session funnel, and what needs attention
The programs desk: every study, its funnel, and what needs you now.
LIVERECON · ASSESSMENT DECK
A slide from the generated assessment findings deck with reconciled summary tiles
The assessment deliverable: interviews become a board-ready findings deck where every number reconciles by construction.

04THE VERDICT

Science ends in a sentence.
So does a study.

When a validate study completes, the ledger is weighed and LiveRecon commits to a verdict, in writing, judged against the failure condition you registered on day one. Observed behavior outweighs stated behavior. Stated behavior outweighs opinion. Counting is easy; weighing is the discipline.

REFUTEDAFTER 5 INTERVIEWS

Churned users connected successfully. They left for entirely different reasons.

2 observed + 1 past-behavior against · 1 opinion for
Judged against: “wrong if fewer than half of churned users hit a connection failure in week one.”

Fig. 2 · Evidence, weighed by kind.

05THE PRACTICE

A study, start to verdict.

01

Frame the question

Choose your door. The AI drafts the objectives, probes, and evidence targets. You edit; it remembers.

02

Invite participants

They join from a link in the browser. No installs, no scheduling ping-pong, reminders handled.

03

The AI interviews

Live video, honest method, craft scored. Watch any session and whisper a steer when it matters.

04

Read the verdict

Ranked themes, insight maps, slides, and a conclusion you can stand behind. Then branch round two.

The instruments changed.

The method never did.
Go look.

Or book a partnership assessment

No signup. The AI interviews you for three minutes, live on video.